Hi. I'm Jenna,
a fractional digital lead
who makes sure it ships.

I am a naturally curious person and a problem solver, and I would rather be handed the complicated version of a problem than the tidy one. Some of my work starts on day one, scoping and standing up a build before anyone has written a line of it. Some of it starts when a project is already off the rails. Both have a hard call buried in them somewhere, and finding it is the part I like.

We hit a roadblock and I find it exciting, which I realize is a strange reaction to have. But the answer is always in there somewhere. It just takes digging, working back through what's actually happening until you hit the piece causing it, and it's a puzzle, and getting to the solution is the best part of the job for me.

The other half of it is that I love being organized. Not neat for the sake of neat, I mean work that runs in a streamlined way, where everyone can see what's coming next without having to chase anyone for it. I keep my home life exactly as streamlined as my work life. It's just how I'm built, and it's most of what I'm actually doing when I run a project.

I run digital projects for a living, and a lot of what I lead is integration work: making third-party platforms feel native inside a client's site. I've brought systems like Amilia, Daxko, Quattro, and TractionRec into WordPress, and the first call I make is how deep to go. A clean embed when that's all the experience needs; a fully custom API integration when it has to feel seamless to the user. Getting that judgment wrong is expensive in both directions: over-build and you've spent months on something a widget would have handled, under-build and users feel every seam.

What having me as your lead actually means.

Leading means I own the outcome, not just a slice of it. I steer the work, make the calls, and answer for whether it ships. It means translating between engineering and leadership without losing anyone. And it means I write my own proposals, pick up my own phone, and tell you when something's a bad idea, including if the bad idea is hiring me.

I won't scope your project on the spot. Our first call is for understanding what you're really trying to do, not quoting it off the cuff. After we talk, I take the time to sit with it, come back with any questions, and then build a proper scope and send it to you in writing. You get a considered plan you can read, share, and hold me to, never a number I pulled out of the air on a call.

I also keep my engagement load small on purpose: never more than three projects at a time. It's the only way to stay the person actually doing your work instead of managing it from a distance.