About Jenna

I've spent over a decade in software development, and the biggest lesson it has taught me is that good software comes down to two things: a team that understands what's being built, and a clear plan to execute it. Most of what I do is making sure both are in place before the work starts, and that they stay in place until it's done.

I've always loved problem solving. It's how I approach just about everything, at work, at home, and everywhere in between, always looking for the better way to do something. I'm naturally curious, and I'd rather be handed the complicated version of a problem than the tidy one. When a project hits a roadblock, I actually get a little excited, because the answer is always in there somewhere. It just takes digging back through what's really happening until you find the piece causing it.

That same instinct is why I love being organized. Not neat for the sake of neat, but work that runs smoothly, where everyone can see what's coming next without having to chase anyone for it. I run my home life the same way. It's just how I'm built, and it's a big part of what I bring to every project, whether I'm scoping a system on day one or stepping into one that's already off track.

Where it shows up most is integration work: making separate platforms behave like one. I've brought systems like Amilia, Daxko, Quattro, and TractionRec into WordPress, and every time, the first decision is how deep to go. Sometimes a clean embed is all the experience needs. Other times it takes a fully custom API integration to feel seamless. Getting that call right early saves months of overbuilding on one side and a frustrated set of users on the other.

What having me as your operations lead actually means.

Leading means I own the outcome, not just a slice of it. I steer the work, make the calls, and answer for whether it ships. It means translating between engineering and leadership without losing anyone. And it means I write my own proposals, pick up my own phone, and tell you when something's a bad idea, including if the bad idea is hiring me.

I won't scope your project on the spot. Our first call is for understanding what you're really trying to do, not quoting it off the cuff. After we talk, I take the time to sit with it, come back with any questions, and then build a proper scope and send it to you in writing. You get a considered plan you can read, share, and hold me to, never a number I pulled out of the air on a call.

I also keep my engagement load small on purpose: never more than three projects at a time. It's the only way to stay the person actually doing your work instead of managing it from a distance.